AMD May Raise GPU Prices by at Least 10% : AMD has reportedly warned its partners that it plans to raise the prices of its graphics cards by “at least 10%”, following the sharp rise in DRAM costs. Although the move isn’t surprising, it could signal the beginning of industry-wide price hikes, with Nvidia and Intel potentially following a similar path.
The report comes from UDN, which cites “industry sources.” No other outlets have independently confirmed the information yet, but the leak aligns with earlier warnings from a Radeon partner that GPU prices would “kick up” in 2026. Some industry analysts have even suggested that rising memory prices could eventually make entry-level GPUs unviable.
How a 10% Price Hike Could Affect Radeon RX 9000 GPUs
During Black Friday, many Radeon models are discounted, but that may soon change. Below is an overview of what AMD’s RX 9000-series prices could look like after a 10% increase. For example, the Radeon RX 9070 XT, the most expensive card in the series, could see a jump of around $60, while the RX 9060 XT 8GB may rise by about $30.
Importantly, AMD is said to be considering increases of at least 10%, and some cards—like the RX 9070 XT—have already been selling well above MSRP for months. Final street prices may therefore be significantly higher.
Budget buyers will feel the worst impact. Percentage-based price increases hit cheaper cards harder because customers in this bracket often have limited flexibility in their upgrade budgets.
Competitive Positioning Against Nvidia and Intel
A 10% jump could push some Radeon GPUs out of price parity with their closest Nvidia rivals:
- RX 9070 vs. RTX 5070: Radeon loses its competitive edge.
- RX 9060 XT 8GB vs. RTX 5060: AMD could lose its pricing advantage.
However, the RX 9070 XT and RX 9060 XT 16GB would still undercut Nvidia’s RTX 5070 Ti and RTX 5060 Ti 16GB, respectively.
Whether this advantage remains depends on Nvidia’s response—and a price hike from Team Green appears almost guaranteed. Most RTX 50-series cards (except the RTX 5050) use GDDR7 VRAM, which is more expensive than the GDDR6 used in Radeon cards, meaning Nvidia could face even higher percentage increases.
Intel’s Arc B580, which also uses GDDR6, is likely to see a similar 10% increase. Its price could move from $250 to around $275, though even at that level it would remain the most affordable GPU in its class—at least at MSRP.
What GPU Buyers Should Do Now
If you’re considering a GPU upgrade, don’t wait. Black Friday 2025 may be the last chance to secure a card anywhere close to current pricing. With no sign of DRAM demand easing and multiple GPU makers likely to raise prices in 2026, the graphics card market may become significantly more expensive in the coming year.
For those tracking this situation, keep an eye on ongoing market updates. The next few months will be critical in determining whether this is a temporary spike—or the beginning of a long-term increase in GPU costs.